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RIP to Exact Match Domains for Google SEO

Businesses with Exact Match Domains (eg cars.com for a car retailer) are seeing fairly dramatic falls in their ranking.
Tags Latest Blog Who cares "what" you do? ...when all that really matters to people “why you do it.” To be really successful in business you need a set of beliefs that are cr… http://getthebigidea.co.uk/index.php/blog/exact-match-domains-google-seo/

Who cares “what” you do?

People don’t care “what you do,” but they do care “why you do it.” Why, because it’s in our nature to question things, follow tribal creeds and hunt in packs. So to be really successful in business you need a set of beliefs that are credible and that y…
Tags So what inspires people? It's not what you do that matters, but 'why' you do it. Latest Blog Who cares "what" you do? ...when all that really matters to people “why you do … http://getthebigidea.co.uk/index.php/blog/who-cares-what-you-do/